Who it’s for: Solo trainers, small barns, or programs that need a consistent, professional presence without heavy production.
Platforms (pick up to 3): Instagram, Facebook, TikTok, LinkedIn, Google Business Profile (GBP counts as a platform)
Content & cadence (caps):
12 feed posts/month total across your chosen platforms (≈3/week)
Up to 8 Stories/month (light, template-based)
1 short-form video/month (reel/short) from supplied clips or photos (no on-site filming)
Captions written with light SEO/hashtags; brand voice guide included
Community management (SLA):
Monitor & reply up to 30 min/day, Mon–Fri, 9–5 PT
24-hour response SLA for comments/DMs during business days
Strategy & reporting:
Editorial calendar maintained monthly
One 30-minute monthly check-in
Monthly analytics snapshot (reach, engagement, top posts, recommendations)
Ad management (optional add-on):
Setup/onboarding (one-time): $350
Brand kit, templates, Pixel/UTM setup, access & permissions.
What’s not included: Influencer outreach, on-site filming, advanced motion graphics, giveaways, crisis comms (available as add-ons).
Working Standards
Asset turnaround: 3–5 business days for standard posts; 5–7 for video
Revisions: 1 round/post (copy or cut); extra rounds billed hourly
Ownership: You own final approved assets; I retain templates/work files unless purchased
Access: I set up Pixels/UTMs and request admin roles to pages/ad accounts
KPIs I track: Reach, engagement rate, saves/shares, link clicks, lead form starts, bookings
