Who it’s for: Destination barns, franchises, high-visibility programs, or brands that want daily momentum, video-first content, and partnerships.
Platforms: All core platforms managed (IG, FB, TikTok, LinkedIn, YouTube/Shorts, GBP)
Content & cadence (caps):
Daily posting capped at 30 feed posts/month total across platforms
20–30 Stories/month with highlights management
8 short-form videos/month (reels/shorts), remote-directed or from your footage
1 monthly campaign (launch, clinic, hiring, seasonal push) with custom creative
Asset library management (b-roll cataloging, template system)
Community management (SLA):
Monitor & reply up to 2 hrs/day, 7 days/week
6-hour response SLA (business hours), 12-hour weekends
Escalation path for sensitive inquiries
Strategy & reporting:
Weekly strategy call (30–45 min) with scorecard
Advanced analytics (funnel metrics, UTM dashboards, channel mix)
Quarterly growth plan + content pillar refresh
Influencers & partnerships:
Ad management (separate):
15% of spend (min $500/mo); recommended spend $2,000–$8,000+/mo
Creative sprints for campaigns; retargeting + lookalikes
Setup/onboarding (one-time): $750
Full playbook build-out, multi-profile wiring, dashboarding, campaign & UTM architecture.
What’s not included: On-site filming days, paid influencer fees, PR/crisis management, multilingual production (available as add-ons).
Working Standards
Asset turnaround: 3–5 business days for standard posts; 5–7 for video
Revisions: 1 round/post (copy or cut); extra rounds billed hourly
Ownership: You own final approved assets; I retain templates/work files unless purchased
Access: I set up Pixels/UTMs and request admin roles to pages/ad accounts
KPIs I track: Reach, engagement rate, saves/shares, link clicks, lead form starts, bookings
