Who it’s for: Multi-program barns, riding schools, or service providers ready to grow inquiries and bookings.
Platforms (pick up to 5): IG, FB, TikTok, LinkedIn, YouTube Shorts, GBP (any 5; GBP counts)
Content & cadence (caps):
20 feed posts/month total across platforms (≈5/week)
12–16 Stories/month
4 short-form videos/month (reels/shorts) from supplied assets or remote-directed shoots
Seasonal campaign creative (promos, clinics, events) 1x/quarter
Community management (SLA):
Monitor & reply up to 60 min/day, Mon–Sat, 8–6 PT
12-hour response SLA on business days; weekend light coverage
Strategy & reporting:
Bi-weekly strategy calls (30 min) with action items
Competitor & keyword scan each quarter
Full monthly report with insights + content roadmap
Conversion layer (included):
Lead capture optimization (link-in-bio, pinned posts, GBP conversion)
Basic automation hand-off (DM quick replies, FAQs)
Ad management (separate):
12% of spend (min $300/mo); recommended spend $750–$2,000/mo
Creative variations & A/B tests included within scope
Setup/onboarding (one-time): $500
Expanded templates, campaign framework, goal/KPI workshop.
What’s not included: Influencer contracts/fees, on-site film day, dedicated community manager on Sundays, advanced reporting integrations (available as add-ons).
Working Standards
Asset turnaround: 3–5 business days for standard posts; 5–7 for video
Revisions: 1 round/post (copy or cut); extra rounds billed hourly
Ownership: You own final approved assets; I retain templates/work files unless purchased
Access: I set up Pixels/UTMs and request admin roles to pages/ad accounts
KPIs I track: Reach, engagement rate, saves/shares, link clicks, lead form starts, bookings
